Digital Marketing Strategies for Your Small Business
Small businesses can benefit by having a comprehensive digital marketing strategy. The challenge for business owners is finding the time to learn about and implement campaigns for the wide range of online channels available. The Internet is a great way to get the word out about your offerings, but you should focus on your business, and leave the "heavy lifting" of digital marketing to Precedent Designs.
After years of experience, we have found the strategies listed below to be the most effective ways to promote your small business online.
Precedent Designs works with you and your team to deliver the right message to your potential clients on social media channels.
Our goal is to get to know your business in order to compose posts that are relevant and personalized to you; our social media department creates content people will want to see and that you will be proud to call your own.
Precedent Designs will develop an SEO strategy that will improve your website's search engine rankings. Our philosophy is to utilize Google's Approved Best Practices so that your site stays at the top of search results over time.
Our Search Engine Optimization Services focus on improving your website’s ranking on organic search results pages. Search engines provide higher rankings to websites that provide valuable, unique content. At Precedent Designs, our SEO strategy is to create websites that people enjoy visiting and search engines like crawling.
PPC Advertising puts your website at the top of search engine results and allows you to target people that are specifically looking for your product or service.
Although highly effective, pay per click advertising can also be a costly endeavor. Precedent Designs develops advertising campaigns that will reduce your expenses while increasing customer engagement. Our goal is a successful ROI (Return on Investment) for your small business.
Business Cards, Flyers, Brochures and Direct Mail play an important role in your marketing strategy, even in the digital age.
Whether you are at a networking event, or just meeting new people, your business card should make a strong statement; Precedent Designs creates professional print media that complements your website and existing branding materials.
It's no secret that adding fresh content to your website will improve your search engine rankings as well as increase engagement with your visitors. A regularly updated website is the best way to achieve this goal, however very few small business owners have the time to write content for their website.
Precedent Designs offers professional writing services for any budget. Our posts are written to complement the vision of your small business, posted on a regular schedule, and designed to be easily shareable on social networks.