Search engines are competitive, but local search is not as challenging, which is why you should use this to get great rankings for local keywords with a superb home page.
Although you will get people who reach your website from various pages, the most crucial one is the home page. Prioritizing your website's home page will help you get the results you want to see from local search.
The Place to Call for Action
Although it is beneficial to put call-to-actions on all of your pages, especially service pages and blog posts, you should not forget that the home page is where you will gain most of your business. It is the place where you must have an outstanding call-to-action to get people to take action, instead of leaving.
The Main Page of Arrival
While the fact that most people arrive on the home page increases the overall stakes, you will find it quite beneficial that you can focus on a single page to generate a substantial amount of success. This is especially true if people are typing in your web address, or reaching your website from a link in your email signature.
The First Impression
Before a visitor decides to look at any other page on your website, you need to impress them with the first page they arrive on, which is generally the home page. Since you will get visitors from various local areas, such as neighborhoods, cities, or counties, you should attempt to include them all in some way. If you are a local business, you should clearly specify what areas you serve on the home page.
Organizing your website in a way to show a list of areas you serve will help you inform each visitor that they can get professional assistance from your business when they decide to use your services.
Precedent Designs specializing in helping small businesses rank well in local search results. Get in touch today to learn more.