Small business owners want to rank well in organic search results; everyone wants to be on page one. For that reason, Search Engine Optimization (SEO) is one of the most efficient ways to spend your advertising dollars. As Google continues to develop and improve their algorithms, the rules of the game are changing. Google has continues to weed out low quality sites and they work hard to elimiate sites that are trying to cheat their way to the top of the SERP (Search Engine Results Page); the SEO landscape is very different than it was 10 years ago.
If you are a small business owner who is saying, "I want to get my business on Google", then you should beef up your social media strategy. If you do not, then you will be left behind by companies that invest time and energy into their social networks.
Social Media Engagement is Not Optional
Engaging on social networks is no longer optional. As a matter of fact, a book called "Social Media" puts it best when they say, "Actually, updating a blog as often as possible, having excellent meta descriptions and having backlinks isn’t just enough to make you get a spot in the top searches for your targeted keywords. The truth is that search engines nowadays largely consider [your] social media presence in determining the rankings of different sites."
Find New Ways to Interact
The old ways of trying to rise up in Google's search engine rankings are losing relevancy. If you are not implementing social media in your SEO strategy, then you are short changing your marketing efforts. If you are wondering where to start, trying using Twitter's Vine. The shortness of the videos means there is a minimal time investment. Better yet, ask your customers to make Vine videos for you (such as lightning reviews) and offer prizes.
Contact us if you would like to learn more about how to get your business to rank well on Google.