When it comes to SEO, we usually recommend you look inward and try to enhance your website before moving to anything else. But if you already have your site content in order, then you can try focusing on off-page factors to enhance your SEO and increase your page rank in Google. Here are three strategies to help further optimize your small business website:
Reach Out to Influencers
Influencers play an important role in both traditional and digital marketing. They're essentially well-known and well-liked people who others look up to.
If you can get a few influencers on your side, it'll make your SEO efforts much easier. Rather than having to share all your content yourself, you'll be able to split the job with influencers. The easiest way to reach out to influencers is to focus on content creation.
Extend Your Social Media Marketing Efforts
Social media likes and retweets now carry weight in search engine algorithms. Moreover, they also lead to more people finding your content, which will increase your traffic and bring new users directly to your site.
To get more likes, retweets, and shares, you have to be active on social media. Interact with followers and post new content on a regular basis and you'll start to get more attention.
Write Content for Other Websites
If you can't bring your target audience directly to your website, then you can at least go where they spend their time. By writing content for other sites, you can enhance your SEO and increase your page rank.
The trick is to find out which sites your target audience visits. Then, just write original content that they'll find interesting. Don't come off as promotional, or else people will confuse your content with advertising.