Facebook and Twitter are the most popular social networking website in use today. However, Tumblr is another option which is sometimes overlooked by small businesses. This site offers many opportunities for social networking for small businesses. But, it may not be the right solution for all businesses. Here are some considerations to help you determine if Tumblr is a good match for your business.
What is Tumblr?
Tumblr is a social networking website which uses a blog style platform. It is sometimes called micro or mini blogging. It allows users to share text, photos, quotes, links, music, and videos.
Benefits of Using Tumblr
You should understand exactly what Tumbler has to offer. These are the primary benefits:
- Free - It is completely free to use.
- SEO - Unlike many other social media sites, Tumblr posts are indexed by Google. This gives you a boost in search engine optimization.
- Google Analytics - You can link your Tumblr blog with Google analytics to monitor traffic.
- Custom Domain - You can customize your domain name.
- Simplicity - It is very easy to create and update a Tumblr blog.
Is Tumblr Right for My Small Business?
Not every business will find success using Tumblr and you should weigh the pros and cons of incorporating yet another social network into your current digital marketing strategy. Before you sign up for an account, consider the following:
Demographic - Over half of Tumblr users are under the age of 34. Therefore, if your target market is a younger crowd, Tumblr is a good place to connect with this age group.
Visual - Tumblr is a very visual website. People tend to respond better to images rather than text. If your business has visual aspects that can easily be shared, this website would likely be a good platform.
Velocity - Because it is so easy to share information on Tumblr, there is a huge volume of data exchanged. You must be able to post frequently. This is not an extremely time-consuming task. However, in order to gain the most benefit from Tumblr, you must add a lot of quality content to the community.
Tumblr is gaining popularity daily. It can be considered a valuable platform for many small businesses. It may be to your advantage to set up an account. However, if you're interested in becoming a part of this rapidly growing social network, but you just don't have the time to contribute to your Tumblr feed, contact us as Precedent Designs can mange everything for you.